Interview with David Lin (Lin Xiao) – Founder PearlMountain – Founder & CEO FlexClip

New technologies are ahead. Everything is changing in a world that is full of surprises. Talented people want to make our lives easier and technologically oriented. That’s why they give their best. David Lin, Founder of PearlMountain/ Founder & CEO of FlexClip is such an example. He shares with CEOWORLD magazine his latest achievements in the multimedia creation world.

Q: Can you present PearlMountain to our readers? 

David Lin: Certainly. PearlMountain Limited was founded in 2006 with a single, clear mission: to make multimedia creation easy and accessible to everyone. From the very beginning, our vision was to empower users — regardless of background, budget, or technical skills — to bring their creative ideas to life through intuitive tools.

Our journey began with desktop design software, but as the digital landscape evolved and content creation moved to the cloud, so did we. Today, PearlMountain is known for its suite of online creative platforms, the most successful of which is FlexClip — a powerful yet simple browser-based video editor now used by over 10 million creators and businesses globally.

Headquartered in Hong Kong, we operate with a global mindset, serving users from over 200 countries and supporting a wide range of languages, use cases, and industries. Whether it’s a teacher creating a video lesson, a small business promoting its brand, or a freelancer building client projects, we aim to provide tools that simplify and elevate their creative work.

Q: What are PearlMountain’s most popular products? 

David Lin: Over the years, we’ve built a few standout products that each address a specific design or content need:

  • FlexClip – Our flagship product, a powerful online video editor built for beginners and professionals alike.
  • DesignEvo – A logo maker with more than 10,000 professionally designed templates, used by startups, nonprofits, and entrepreneurs worldwide.
  • DesignCap – A fast and free online tool for creating posters, infographics, and marketing collateral with ease.

Among these, FlexClip has seen the most exponential growth, thanks to the rising demand for video content across all sectors. It has become an essential tool for marketing teams, content creators, educators, coaches, influencers, and even enterprise users. Whether creating a YouTube video, explainer, product launch, social ad, or internal team training — FlexClip offers unmatched speed and simplicity.

We continue to invest in FlexClip as our primary SaaS offering and core long-term growth engine.

Q: What is FlexClip and what does it offer? Is it beginner-friendly? 

David Lin: Absolutely. FlexClip is designed to lower the barrier to high-quality video creation. It’s a fully browser-based platform — which means no downloads, no complicated setups, and no steep learning curve.

Key features include:

A simple drag-and-drop timeline editor that makes editing easy, even for users with no prior experience.

Access to millions royalty-free media assets: stock videos, photos, background music, animated icons, and more.

AI-Powered Intelligence: Beyond the basics, FlexClip integrates powerful AI to automate complex tasks and accelerate creation. Think of it as your smart assistant: input a script, and FlexClip can intelligently suggest visuals, generate natural-sounding voiceovers in multiple languages, and add perfectly timed subtitles automatically. This core intelligence extends further, helping users optimize pacing, enhance media quality, and overcome creative hurdles – all designed to dramatically speed up production while keeping it incredibly accessible.

Additional features include:

  • Screen recording and webcam capture
  • Built-in branding support for businesses
  • Animated text, dynamic overlays, and transitions
  • Flexible export options: 720p, 1080p, 4K

And yes — it’s 100% beginner-friendly. One of the things we’re proudest of is how first-time users can create a complete, polished video in under 10 minutes, thanks to our professionally designed templates and guided editing experience.

Q: What characteristics set FlexClip apart from its competitors? 

David Lin: There are many video tools on the market, but FlexClip fills a unique position — combining ease of use, creative flexibility, and smart technology in a single, accessible platform.

Here are five key differentiators:

  1. Balanced design — powerful yet intuitive
    Many tools are either too simple lacking creative control or too complex with a steep learning curve. FlexClip hits the sweet spot, offering both streamlined templates and customizable editing tools — perfect for marketers, educators, and small businesses.
  2. AI-Powered Smart Editing
    With AI tools like text-to-video, auto subtitles, AI video generator, image generator, voiceovers, FlexClip reduces the time and effort required to produce quality videos. These tools are especially useful for users working in non-English markets or producing content at scale.
  3. Fully cloud-based, collaborative workflow
    FlexClip works entirely in the browser — users can start a project on one device and continue on another without losing progress. Teams can share, comment, and update projects collaboratively without file syncing or exporting hassles.
  4. Template ecosystem built for real-world use
    With thousands of ready-made templates for industries like e-commerce, real estate, education, and social media, users can go from idea to finished video in minutes. Each template is fully editable and responsive across aspect ratios (16:9, 9:16, 1:1, etc.).
  5. Global reach and user trust
    FlexClip is available in multiple languages and has a strong presence across Asia, North America, and Europe. Our users range from YouTubers in Brazil, marketers in Germany, to educators in US. With consistently high ratings on Capterra, Trustpilot, and Facebook, we’ve earned our reputation for reliability and user satisfaction.

What’s more…  

«Our long-term vision is to make video storytelling as natural and seamless as writing an email. And with the creator economy booming, we believe FlexClip has a major role to play in empowering the next generation of visual communicators.

At PearlMountain, we believe that everyone has a story worth sharing — and video is the most compelling way to tell it. FlexClip was built to unlock that power for everyone, not just professionals. Whether you’re building your brand, educating an audience, or simply creating for fun, we want FlexClip to be the tool that helps bring your ideas to life.

We’re grateful for the millions of users who’ve trusted us so far, and we’re excited about what’s ahead, states David Lin.

Jessica Wilberg

 

Jessica Wilberg is a seasoned contributor to Business Spotlight, specializing in crafting executive profiles and feature articles on current and future CEOs. Her work offers readers deep insights into leadership journeys, strategic decision‑making, and the evolving role of executive vision in today’s business landscape

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